What is an Add-in Card Half Display?

An Add-in Card Half Display is a specific type of packaging used primarily for computer hardware components like graphics cards (GPUs), sound cards, and other internal expansion cards.

As the name suggests, it's a "half" display. The packaging is designed so that the expensive, fragile card is securely mounted to a sturdy backing, with the upper half of the card exposed and fully visible, while the lower half is often protected within the box.

How is it Applied?

This packaging is the standard for retail boxes for components that customers want to inspect visually before purchase.

The typical application is:

1. The card is securely screwed or clipped onto a plastic or cardboard tray inside the box.

2. The box has a large, clear plastic window (a "blister" or "clamshell" design).

3. When the box is placed on a shelf, customers can clearly see the actual product—its cooling fan, heat sink, and design—without being able to touch it directly.

4. The lower part of the box contains the accessories, like manuals, drivers, and power cables.

What are the Advantages?

1. For Consumers:

• Product Visibility: Customers can see the actual product they are buying, not just a picture. This is crucial for checking the design, build quality, and size.

• Security: The card is held firmly in place, protecting it from damage during shipping and handling in the store.

• Retail-Ready: The packaging is designed to be attractive and informative on store shelves.

2. For Manufacturers and Retailers:

• Theft Prevention: The card is difficult to remove from the packaging without opening it, which requires purchase, thus deterring theft.

• Brand Showcase: The packaging acts as a mini-billboard, allowing for bold graphics, logos, and key feature lists to attract customers.

• Protection: The secure mounting and rigid box prevent damage to the sensitive electronic components and fragile parts like fans.

In short, the Add-in Card Half Display is the industry-standard packaging that perfectly balances the need for security, protection, and high-impact visual marketing for computer components.